The Rev. Larry Hollon
The Rev. Larry Hollon is the chief executive of United Methodist Communications, the global communications agency of The United Methodist Church. United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the globe, as well as offering services, tools, products and resources for communications ministry.
Since being named general secretary in 2000, Hollon has overseen the creation of more than $40 million in ADDY® Award-winning advertising that has significantly raised public awareness of The United Methodist Church. In May 2009, he led the launch of Rethink Church, a new advertising and welcoming campaign targeting 18- to 34-year-olds that seeks to redefine church as an out-of-church 365-days-a-year experience where people are actively involved in the world beyond.
In 2004, Hollon helped organize the church's response to the East Asia Tsunami, putting together the denomination's first Web-based disaster relief drive that brought in over $60 million. His oversight of United Methodist Communications' coverage of the humanitarian disaster after Hurricane Katrina helped raise more than $120 million in a disaster relief effort.
Rev. Hollon's visionary leadership on global health issues played a pivotal role in catalyzing the denomination to become a founding partner in Nothing But Nets, an initiative that has raised more than $28 million to purchase lifesaving, malaria-preventing bed nets, as well as developing a new global health initiative for The United Methodist Church aimed at combating diseases of poverty. The Global Health Initiative is engaged in Imagine No Malaria, a comprehensive, church-wide effort to raise $75 million over five years to fight malaria.
Before joining United Methodist Communications, Hollon was an award-winning producer whose primary focus was telling the stories of persons affected by poverty. His work has taken him to more than 30 countries to collaborate on projects ranging from the stories of street children in Brazil to economic self-development in rural villages in Africa. He has worked in often-hazardous conditions, such as civil war and natural disasters. His clients have included Fortune 500 companies, governmental agencies, and nonprofit organizations. He has also worked in television news and commercial radio as a talk show host, and has been published in numerous publications.
Hollon was chosen by the Nashville Chapter of the Public Relations Society of America as the winner of the 2008 Apollo Award, an award given annually to a senior Middle Tennessee executive who has a proactive public relations and communications philosophy and, as a leader, demonstrates the public relations function within his or her organization.
Hollon is an ordained elder in The United Methodist Church. He is a graduate of the University of Central Oklahoma and Saint Paul School of Theology.